Pay-per-click advertising is one of the most established forms of digital marketing there is. But if you haven’t tried it for your business, then your first question must undoubtedly be “why is PPC important?
Pay-per-click is the fastest online marketing method to attract visitors online. You pay only for the clicks your visitors make, so your return on investment is higher with PPC campaigns. Besides that, there are many benefits to using pay per click.
PPC contributes to your business goals and revenue. Most PPC platforms have KPIs built-in as campaign goals, allowing businesses to target specific business goals: