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Search Engine Optimization (SEO)

SEO is the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

Why do you need SEO for your Business?

SEO is important because it keeps the search results fair. … The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers. And SEO is cost-effective.

Key Benefits of SEO​

Makes Organic search stronger

Increases engagement- traffic- conversions

Builds trust and credibility

Improves user experience

Helps understand consumer voice

Impacts the buying cycle

Brings new opportunities to light

SEO Process


Conduct business research, competitor analysis, current state assessment, and keyword searching.

Planning and strategy

Decisions on how to handle content, build links to the website, manage social media presence and technical implementation strategies.

Implementation & Monitoring

Implement work on a site’s web pages & website - monitoring the activity of web spiders, traffic, search engine rankings, and other metrics for producing reports on which assessments are performed.


Check the summarized effects of the strategy (and its implementation) against the SEO process’s stated targets.


Handle problems that arise with the Website’s operation. (like new content optimization and many others).